Cambridge Analytica must return data to U.S. academic

Cambridge Analytica and Facebook logos

The remaining 25 percent said they were using Facebook less, had stopped using it or deleted their accounts.

Analyst Michael Pachter from Wedbush Securities said that Facebook is fortunate that the scandal circles around information that was used for political advertisements and not nefarious purposes, according to Reuters.

"I have yet to read an article that says a single person has been harmed by the breach", he said. However, the company is accused of selling data of millions of Facebook users without their permission.

Surveys generally reveal a bell curve when it comes to social media privacy.

Cambridge Alaytica has closed its offices and Mark Zuckerberg spent two days testifying before Congress because of the outraged at what they saw as the irresponsible use of personal data.

In a notice posted on Saturday, the ICO said that it had "served a legal notice on SCL Elections Ltd", the parent company of Cambridge Analytica, "ordering it give an academic all the personal information the company holds about him".

Despite the scandal and the investigations user growth on Facebook does not seem to have been affected.

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Weeks after the scandal hit its peak, Facebook reported its first quarter results, which showed that its sales rose by almost 50 percent.

Shares Monday are trading at their strongest levels since the scandal broke, and are just more than 3% below their levels when news of the scandal first surfaced. The most recent feature is the "clear browsing history" on the social media site.

Cambridge Analytica advised US President Donald Trump's election campaign, building psychographic profiles of the electorate to help micro-target voters with advertising in key swing states.

Have a look at the full poll here. In fact, 22 percent said they have been using Facebook more often since the privacy crisis. Among Twitter users, this was 55% and 58%, while for Instagram users, it was 60% and 65%.

This survey shows something similar, with people trying to exercise some control over data privacy but resigned to the fact that they can not entirely. Users of other social media platforms were not as confident about protecting their data.

Although it's not entirely consistent with the previous question, roughly 78 percent said they knew how to change their Facebook privacy settings, while 22 percent said "no" or "don't know".

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