Will Soft 'Solo' Box Office Cause Disney to Rethink 'Star Wars' Strategy?

Writer Jon Kasdan breaks down and explains that amazing and unexpected cameo in Solo

The movie sold $14.1 million in Thursday preview ticket sales, which is a record for the Thursday before Memorial Day Weekend.

The number, while being the biggest Memorial Day Weekend debut in the last four years, is also solidly under industry expectations. For the three-day premiere, estimates hover at about $83 million. Disney The opening three-day performance by "Solo" is the lowest for a "Star Wars" movie since 2002's "Star Wars: Episode II - Attack of the Clones", which took in $80 million.

Still, projections as late as last week were that Solo would earn between $130 to $150 million in North America over its first four days.

That time might also be valuable for Lucasfilm and Disney to find a way to counter the diminishing returns of its multi-billion-dollar franchise. That DC crossover film opened to $93.8 million, a good result for other films but well below what a film featuring Batman, Superman, and a Wonder Woman fresh off her own hit movie was expected to perform. Now, the film is expected to gross $101 million through Monday, according to figures from measurement firm ComScore. The share for the last three Star Wars films was closer to 50 percent; Solo is looking at a much smaller split.

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Despite what people might say, the redeeming qualities of The Phantom Menace are there, however, and the assertion that the entire film is garbage from start to finish just is not true.

But to reach that range, "Solo" would have needed an overseas boost that it isn't getting at all.

Below you can see the full Top 10 box office report for the May 25-27 period in the U.S. and Canada, as relayed by EW. The top market was the United Kingdom, and that wasn't much better with a $10.3 million opening. Even worn out franchises like Pirates of the Caribbean and Transformers that bombed domestically previous year made up for low turnout at home with big numbers overseas. It's a much more competitive time at multiplexes than December, which has been the home for "Star Wars" movies since "The Force Awakens". The film is in theaters now.

Early estimates placed the second Star Wars spinoff at somewhere in the region of $114 million in the USA, however Variety is now reporting that its take over the past three days is at $84 million with a four-day total expected at $101 million. Domestically the film's total now sits at $621.7 million putting it in prime position to pass the first Avengers movie from 2012 in just a matter of days, but Marvel's Black Panther still has a comfortable lead on Infinity War domestically, standing tall at $698.5 million.

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