Apple Unveils New OS with Upgraded Privacy Features

An artist compiled various rumors about the 2018 iPhone into images including this one

Over the previous year, Cook has repeatedly criticized Facebook for the amount of data it collects on its users and what it does with that information.

During the inaugural day of company's annual conference for developers in San Jose, California, on Monday, Apple announced iOS 12, the latest version of its mobile operating system and also previewed macOS "Mojave", the latest version of its desktop operating system.

This would also apply to tools such as like buttons and the comment sections of social networks, Apple executive Craig Federighi demonstrated during a presentation at the Apple WWDC 2018. Apple says Safari will present, "simplified system information when users browse the web, preventing them from being tracked based on their system configuration".

"We have never been about maximizing the number of times you pick [the phone] up, the number of hours that you use it", Cook said. "So this year, we're shutting that down", said Ferguson.

According to a report by The Indian Express, Apple CEO said: "The things mentioned in the Times article about relationship statuses and all these kinds of stuff, this is so foreign to us, and not data that we have ever received at all or requested", he said. "It's giving you the heads up".

Apple will make it easier to developers to port iPhone and iPad apps to the Mac, but that doesn't mean a touchscreen Mac is coming out. The iOS/macOS update looks to curb those by using a different form of fonts and shedding legacy plug-ins.

The social network has come under fire in the wake of a rogue app developer that passed on 87 million users' information to a political marketing firm during the 2016 US presidential election.

More news: Trump tweets 'absolute right' to pardon himself - 6/4/2018 12:49:42 PM

Apple has put a premium on user privacy for years.

Despite this, industry experts have raised concerns, saying that the move will add tension between Apple and social media companies such as Facebook.

At the time, Marc Rotenberg of the Electronic Privacy Information Center called the disclosures "a giant surveillance warning label".

SYDELL: Well, I should be clear that, you know, Tim Cook has been very critical of Facebook's model which relies on just collecting lots and lots of information.

The company's upgraded ARKit, the development platform for third party AR apps, will allow for Shared Experiences, a feature that will give Apple a boost in the AR gaming world.

Finally, new data protections for the Mac will require apps to get user permission before using the camera and microphone or accessing personal data like user Mail history.

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