Domino's is helping fix potholed roads so your pizza stays flawless

Domino's Pizza fixing potholes

In fact, the town of Milford has said that Domino's help was much appreciated, given the city's "limited resources".

Domino's said it has previously helped towns in Texas, California, Georgia and DE fix their roads.

And no, they're not kidding, they really are filling in potholes, although not at random, as towns need to be nominated on the Paving For Pizza website.

Domino's Pizza is asking customers to nominate their town for pothole repairs.

The 40 potholes that were repaired stretched across 10 different roads. It announced it's giving small grants to cities under a campaign called Paving for Pizza.

It is not often that something is simultaneously a brilliant marketing ploy and a biting social commentary at the same time, but pizza chain Domino's has managed that in the US.

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"This unique, innovative partnership allowed the town of Bartonville to accomplish more potholes repairs", said Bill Scherer, Mayor of the town of Bartonville, Texas.

Domino's is looking to rid the nation of potholes destroying its pizzas.

"We don't want to lose any great-tasting pizza in a pothole, running a wonderful meal".

Potholes cost about $3 billion a year to drivers, and the American Society of Civil Engineers believes it would cost $2.7 trillion to fix entirely. The initiative is aimed at 'saving pizza.' Picture courtesy of Domino's Pizza."Have you ever hit a pothole and instantly cringed?" Selected cities will get money to help fix their roads.

Officials in the cities Domino's worked with so far said they were happy to get the help, Domino's website said.

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