Instagram takes on YouTube with IGTV

Instagram Announces IGTV An Entertainment Hub With Hour Long Videos And Content From Social Stars

Chief executive Kevin Systrom said onstage on Wednesday that Instagram now has one billion active monthly users, up from 800 million in September.

Instagram notes on its new website promoting IGTV that mobile video content will make up for nearly 80% of all mobile data traffic within three years.

The company has officially launched IGTV, a new way for Instagram users to create YouTube-like channels that host longer videos within Instagram. The fact that it's available in two apps stems from the fact that many people like using the main Instagram app to flit between tiny pieces of content like photos, short videos, and Stories, and might be less inclined to pay attention to a half-hour video.

Instagram does not immediately plan to share revenue with video creators but may in the future, Systrom said. The IGTV app will play content immediately upon opening it and there will be separate sections for the people you follow as well as what's popular at the moment.

Instagram TV vs YouTubeIGTV makes finding content easy.

Creators can link to their Instagram profiles, outside websites or online stores in clips uploaded to IGTV.

Instagram also shares how businesses, creators, and more can "leverage" the new platform, reiterating its massive user base.

More news: Trump administration pulls United States out of UN human rights council

Instagram's YouTube competitor is finally here.

While Facebook offers no detailed revenue breakdown, the research firm eMarketer estimates Instagram will generate $5.48 billion in net U.S. ad revenue this year, up 70.4 percent from last year and accounting for more than one-fourth of Facebook's net mobile ad revenue.

IGTV can be found inside Instagram's Explore tab starting Wednesday or as a standalone app that's rolling out for iOS and Android devices in the next few weeks.

Instagram, now almost 8 years old, is moving further from its roots as a photo-sharing service as it dives headlong into longer-form video.

Systrom said IGTV was built to be used on a smartphone, and boosts the time for videos from the previous limit of one minute.

Systrom told The Associated Press that he hopes IGTV will emerge as a hub of creativity for relative unknowns who turn into internet sensations with fervent followings among teens and young adults. Instead, each video can be up to an hour long.

For creators and publishers, Watch is pitched as a platform to help them build an audience of fans and make money through advertisements - much like YouTube. Also, unlike on Instagram, videos aren't limited to one minute.

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