Amazon is now offering free shipping for all holiday orders

STOCK  Getty Images The Amazon logo is displayed on screen of a mobile

That's a pretty neat perk as long as what you're buying qualifies, and unlike this free two day shipping deal, this doesn't seem to be a limited-time promotion. You won't need a club membership, and you won't have to meet a minimum order to get free shipping when you shop online at Target, which might add up to huge savings.

By waiving the minimum purchase requirement, hundreds of millions of items will be eligible for free shipping. Even though over half of all United States households now have Prime memberships, Amazon would undoubtedly like to convert even more consumers to paid subscribers.

"This holiday, customers can enjoy free shipping with no minimum purchase amount on orders that will arrive in time for Christmas, including items from Amazon's expertly curated Gift Guides across electronics, fashion, home and toys", said Doug Herrington, Senior Vice President of North American Retail at Amazon. If Amazon's shipping costs keep rising at a similar pace, they could easily top $9 billion in the current quarter.

More news: Maurizio Sarri says Alvaro Morata has 'great potential' after Chelsea win

Amazon cut its order minimum for free shipping to $25 from $35 indefinitely in May 2017. "That's what today's price action tells you".

Amazon Prime members still get unlimited free 2-day shipping on everything.

Amazon is now courting those outside the club, hoping its brand and wider selection will set it apart. Walmart, which offers free two-day shipping on orders over $35, told reporters after the Target announcement that it has no plans to change its shipping policy. Target, however, promises to deliver the items more quickly. The offer starts Monday and lasts until Amazon's delivery cutoff window for Christmas (which is usually sometime in mid-December). With this move, Amazon is forgoing numerous fees it would normally collect to offset shipping costs.

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