Cyber Monday: Here's What To Expect

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In recent years, Black Friday shopping has crept more and more into Thanksgiving night, with the average shopper spending $335.47 between Thanksgiving Day and Cyber Monday.

It's the most hyped shopping event of the year, with consumers lured into spending £8billion by promises of massive price cuts. Right now, you could try out services like Audible or FreeTime Unlimited for a month absolutely free, but during Black Friday, those offers could be bumped up to three or more months.

Dengler adds that, while he "wouldn't really wait for anything on Cyber Monday", travel deals are an exception; cheap-vacation-seekers can often find Cyber Monday discounts on airfare, hotels and more.

Similarly, a Sony Cybershot HX60B Superzoom compact camera advertised by Currys PC World as £189 (save £10) on Black Friday was £10 cheaper at least 27 times in June and July 2017. Other outside access stores, like Barnes and Noble and Scheels, will remain closed.

Of course there are certainly deals to be had, and prices are often considerably lower on Black Friday than at other times of year.

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Which? also found that it was also cheaper by £10 or more at least 43 times in the six months following Black Friday (including 33 days in December and January). Before you get too excited, we want you to know that Apple doesn't usually offer great deals on its products, so you'll be better off shopping elsewhere (i.e. Amazon, Best Buy, B&H).

"Even sales that are listed as "Black Friday" are starting days before the actual Black Friday", says Dr. Kit Yarrow, a consumer psychologist and former professor at Golden Gate University.

A John Lewis spokesperson said that prices are matched throughout the year as part of the chain's Never Knowingly Undersold commitment.

Black Friday deals aren't always advertised as the cheapest ever price, but when we surveyed Which? members, 64% said they would expect prices to be at their lowest during a sale than they had been in the previous six months. It also operates extended hours on Saturday for those who missed Black Friday from 9 a.m. until 10 p.m. It reopens at 5 a.m. on Friday to welcome the influx of Black Friday shoppers. For just $599.99 on Black Friday - $200 off - you get a Core i5 CPU, 8GB of RAM, 256GB SSD, 15.6-inch full HD display, and an GTX 1050 Ti with 4GB of GDDR5 video memory.

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