Haas kickstarts F1 2019 launches with unveiling of all-new livery

Haas Unveils VF-19 Formula 1 Car And Brand New Livery

Being inconspicuous in a high-profile, global championship at the pinnacle of a sport is quite hard, but modern Formula 1 newcomers tend to adopt modest targets as a matter of caution.

As part of the new sponsorship deal with the American team, Rich Energy have played a heavy influence on the livery design of the new 2019 Haas vehicle.

"At the moment it feels like we're doing a 100 metres race but some people are already starting 40 metres into the race, so no chance really to compete with them".

The covers came of the new Haas VF-19 on Thursday at London's Royal Automobile Club, with drivers Kevin Magnussen and Romain Grosjean on hand to talk about the auto.

"We all know they have a very close alliance with Ferrari and I think we just need to make sure it's not too close".

"We took a very big step from 2017 to 2018 and we're now in a place in the rankings that is very competitive", Magnussen told Sky Sports News.

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"There could be some influence, there's certainly some parts of the auto that look very similar to last year's vehicle".

"We've found the ideal partner in Haas who I believe are the best-run team on the grid, and we've got an terrible lot in common as organizations. While 2018 delivered our best season-to-date, the year showed, sometimes sharply, that we still have areas to improve on as a team".

Then, late a year ago, having been courted by Williams in Austin, Rich Energy made an 11th hour decision to take its money to Haas, once again raising eyebrows in the paddock and on social media.

"They've got the best business model in the sport, they are uniquely positioned to exploit regulation changes. So I don't see anything wrong with such a target", said the Danish driver. "They're run in a very, very unpretentious fashion, they're proper racers, Gene Haas is a wonderful businessman who is approaching motor racing in the right way, they have a brilliant team principal and they've got two drivers with personality, which I think is superb".

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