Instagram's most famous egg 'hatches'

Egg Gang Instagram  USA Today

Remember that egg that beat Kylie Jenner out of the top spot for the most-liked Instagram post of all time? Of course you do. "In an interview with the New York Times, Godfrey explained he chose a simple egg - that he's named Eugene - to pursue the record for Instagram likes because, "an egg is an egg". Well, everyone was wondering why on earth the egg would start to crack, and now we have our answer.

Fantastic. Props for using the egg for a good cause.

Shown on the streaming service Hulu, the short animation showed the egg cracking under the pressure of being famous in an advert for Mental Health America. "You may have heard of me".

The OG record-breaking egg. And the story took an even darker turn amid reports that Jerry Media, the controversial company behind the Instagram account @FuckJerry, had gotten involved. The pictures are all of an egg. A month ago, said photo became a viral internet phenomenon after an anonymous Instagram user posted it to the account world_record_egg.

Since the egg went viral, two questions have been on everyone's minds: what does the egg mean and who created it?

"Hi! I'm the world record egg". "Recently I've started to crack". "If you're struggling, too, please talk to someone". The account initially reached out to Mental Health America for the partnership, according to tweets by the nonprofit.

More news: Super Bowl Ratings Hit Decade Low

That's mentalhealthamerica.net if you were wondering.

The egg photo began as a bit of mystery.

Companie can pay up to $10 million to display advertisements at the Super Bowl.

In a cryptic announcement made through a Hulu episode titled "The Reveal", the true meaning of our lil egg friend was unveiled.

When the first image of the egg appeared online, it looked like it only had one aim - to stop Kylie Jenner being the "Queen of Instagram". That is something we can't be sure of. It's not yet known what they'll be doing after the game though!

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